Retrospective call audits · Biotech sales teams

Sales intelligence for life sciences.
Built by people who've sold into it.

We audit your team's calls the way a biotech-experienced sales leader would — and tell you what's actually qualified, what's guesswork, and where the pipeline is leaking.

Apply for a pilot →See how it works

01 · The problem

Biotech sales has its own rules.

Grant cycles. CapEx vs OpEx distinctions that change the entire conversation. Scientific buyers who aren't the budget holders. Clinical milestones that move. Procurement gates that appear at month six.

Horizontal conversation-intelligence tools score whether "budget"was mentioned. That's the wrong question.

The right question

Was the right type of budget qualified, with the right buyer, against the right milestone?

Nobody else is asking that.

What we do

We've built a biotech-specific sales qualification methodology — drawn from years of selling into life sciences — and turned it into a retrospective audit enginethat reads your team's calls and tells you what generic tools can't see.

How the audit works

Input

Your recorded calls

Transcripts from Gong, Zoom, Teams, or any recorder. Any format.

Analysis

Biotech-specific engine

Methodology that reads budget types, personas, and urgency drivers generic tools miss.

Output

Report you can act on

Qualification map, rep-level gaps, concrete coaching actions — plus a founder debrief.

02 · How it works

You send us transcripts. We deliver a report you can act on.

The methodology distinguishes grant from CapEx from other budgets. It tells a principal investigator apart from a core-facility manager — and their decision-making influence. It flags risks and urgency drivers generic tools miss — demo qualification depth, grant deadlines, risks not addressed.

Here's what shows up in your report.

Qualification map

Across the framework that fits your team — our methodology as default, or mapped to BANT or your own. Shows where qualification is solid, where it's thin, where it's fiction.

Rep-level gap analysis

What each rep is missing, and why. Patterns visible only when you look across the whole team at once.

Biotech-specific observations

Budget-type patterns, persona mismatches, missed urgency drivers. The signals generic tools don't look for.

Concrete coaching actions

Per-rep actions grounded in what the data actually shows. Specific enough to use in the next 1:1.

60-minute debrief

Walk-through with the founder. Your questions, our read, your next steps.

No integrations needed. No rollouts or multiple steps before you see results.

03 · Why retrospective

You already sit on the most valuable sales data you own.

Every call your team has run is sitting in your recorder. You've paid for it once. Almost nobody is extracting real insight from it.

01
No installation, no integration, no IT conversationYou send transcripts, we deliver the report.
02
No change to how your team worksNothing to learn, nothing to adopt, nothing to resist.
03
Fast to valueWeeks, not quarters.
04
Low commitmentA fixed-scope pilot, not a platform contract. You get the insight first. If it's useful, we talk about what comes next.

How we handle your data

Transcripts are anonymised before processing on request. Processed on servers of your choice where required. GDPR-compliant, UK-based, DPA available.

04 · Who this is for

Sales managers and commercial leaders at companies selling into biotech or pharma.

You're a fit if

You sell reagents, instruments, CROs/CDMO services, diagnostics, or anything adjacent
Your team records sales calls (Gong, Zoom, Teams, any recorder)
You want a quick, sharp, tailored diagnosis of how your team is performing — and where coaching or process changes would move deals
You suspect your team is missing qualification signals specific to scientific buyers

You're not a fit if

Your calls aren't recorded or transcribed
You want live call coaching (not what we do — yet)

05 · How a pilot works

Four steps. No surprises.

Step 01

Intro call

20 minutes. We confirm fit, you confirm you can share transcripts.

Step 02

You send transcripts

Any format. We handle the rest.

Step 03

Audit and report

We run the audit and deliver the report. Turnaround depends on dataset size — we give you a specific date after Step 01.

Step 04

Debrief

60 minutes with the founder. We walk through findings. You ask anything.

Pilot price

£500

Invoiced ahead of Step 02. No subscription. No lock-in.

Extended scopes — custom methodology overlays, larger datasets, multi-team comparisons — quoted on request.

06 · About

Founded by Michal Lipka — PhD, 10+ years in biotech commercial roles, formally trained in Miller Heiman, Sandler, and other sales methodologies — and Andrej Kaurin (CTO).

Backed by mentors with 25+ years of life sciences commercial leadership.

07 · Apply

Apply for a pilot.

Seven questions. Two minutes. We reply within 48 hours.